About Jakdhale
Organizing Chaos with Creativity, My Work with MYNDIFY
About me:
Hi, I’m Jakdhale Gutierrez, and I’ve had the opportunity to contribute to MYNDIFY, a wellness and productivity startup focused on helping busy people, from college students to new mothers, manage their time and stay organized.
My work combines strategic storytelling, content marketing, and user insight to create meaningful experiences that connect people to tools that make life smoother.
Explore my featured projects below to see how I helped shape MYNDIFY’s messaging, audience engagement, and content strategy.
Who I Am
I’m passionate about simplifying complex ideas into relatable, actionable stories. With MYNDIFY, I focused on developing content that supports individuals who struggle with organization, helping them feel more confident and in control.
What I Do
My work spans:
Content strategy & blog writing
Newsletter and email engagement
Market research & audience analysis
Pinterest and visual content creation
My Approach
I believe in combining empathy with data, understanding user pain points and transforming those insights into solutions that speak directly to their daily challenges.
Services
I help brands connect with their audiences through creative content, engaging visuals, and actionable strategies. From social media and Pinterest design to blog writing and audience insights, I craft experiences that resonate and drive results.
Content Strategy & Copywriting
Crafting clear, empathetic, and actionable messaging that connects with target audiences. From blogs to newsletters, I develop content that builds trust and drives engagement.
Includes:
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Blog writing & editing
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Newsletter creation
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Content calendars & topic strategy
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SEO-driven storytelling
Pinterest Marketing & Design
Designing visually appealing Pinterest content that converts. I create scroll-stopping pins aligned with brand aesthetics to increase traffic and audience engagement.
Includes:
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Pin design & Canva template creation
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Pinterest board strategy
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Keyword optimization
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Analytics tracking & engagement insights
Social Media Content Creation
Creating engaging, relatable social content that drives community interaction and brand awareness. My approach blends storytelling with strategy to boost visibility and connection.
Includes:
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Facebook group engagement posts (facts, quotes, statistics, questions)
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Caption writing & visual coordination
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Community building strategies
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Conversion-focused post planning
Market Research & Audience Insights
Conducting audience and competitor research to inform brand positioning and marketing strategies. I translate data into actionable insights that guide messaging and growth.
Includes:
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Target audience profiling (e.g., new mothers, college students)
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Pain point & behavior analysis
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Competitor benchmarking
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Engagement and trend reporting
Brand Storytelling & Messaging
Developing cohesive narratives that humanize brands and create emotional connection. My storytelling approach ensures every piece of content aligns with brand values and voice.
Includes:
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Brand tone of voice development
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Story-based marketing copy
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Visual + verbal brand consistency
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Campaign narrative direction
Digital Organization & Productivity Content
Creating practical, supportive content that helps users simplify daily life, from planners and checklists to motivational resources for busy individuals.
Includes:
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Productivity blog writing
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Printable templates & planners
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Mindfulness and self-care content
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App feature storytelling
